Through the Madeira Promotion Association (AP-M), the Region is present at the World Travel Market (WTM) 2023, which began today and runs until the 8th, at ExCeL London, in the United Kingdom.
Madeira is represented at the event, with its own stand and an extended team, with destination communication as an essential point. On site, AP-M, in addition to meetings with operators and other important players in the sector, both from the United Kingdom and from other countries and destinations also present at the fair, aims to make the Region known through varied promotional material that discloses the diverse offer available in Madeira and Porto Santo, revealing that it is a destination for everyone, all year round, with varied experiences in terms of Nature, Culture and Gastronomy.
Eduardo Jesus, president of AP-M and regional secretary of Tourism and Culture, says that the Region’s presence at WTM is already usual, taking into account that “this is a reference fair in Europe and the world, a meeting point for market from the United Kingdom and other European origins, and an important stage for negotiation and sales of the destination”.
The government official adds that “the United Kingdom continues to be one of the main source markets for the tourism sector in the Autonomous Region of Madeira”, and this year, until September, it has already totaled 1.6 million overnight stays, an increase of 4.4% than between January and September 2022.
The guardian also states that throughout this year, the supply of seats and frequencies on direct routes between Madeira and the United Kingdom is higher than that recorded in 2022, with 6 airlines offering a total of 13 routes (airports) in England and in Scotland. “Madeira’s presence at WTM is therefore fundamental for maintaining and revitalizing the existing historical connection with the United Kingdom and for creating business and communication opportunities with professionals in the sector from that country and around the world”, he highlights
It should be noted that WTM London has grown over the last four decades. In its first edition, in 1980, it registered the participation of around 40 countries, 220 exhibitors and 9,000 professional visitors. 40 years later, WTM London has a turnover of around 2.8 billion pounds and around 5,000 exhibitors from 182 countries and regions and more than 51,000 participants. This year, Portugal has the largest participation ever: 1010 m2.